Sea Otter Classic adds new ‘green’ program for cycling festival

April 13, 2009

The Sea Otter Classic, a four-day cycling festival April 16-19 at Laguna Seca Recreation Area, will introduce program this year to increase attendees’ participation in the 19th annual event’s environmental efforts. Sea Otter Classic athletes and spectators who throw recyclables in the correct bin will be offered a “ticket” to redeem for prizes at a “Zero Waste Store.”

Sierra Nevada Brewing Co. is sponsoring the program. It will distribute 30,000 recyclable bottle caps, which will act as “tickets” redeemable for more than 2000 donated goods from exhibitors and local businesses.

Mandi McKay, sustainability assistant at Sierra Nevada, says they want to make sure attendees know that the Sea Otter Classic is very environmentally responsible, and does as much as it can, not only to protect and respect the land, but to teach others to do the same.

Bottle caps can be redeemed at the “Zero Waste Store” for a variety of items, including bike clothes, socks, hats, energy drinks, stickers, water bottles, books, videos, bike parts, sunglasses, reusable grocery bags, and more. Attendees will also have an option to throw their lot into a raffle, held Friday, Saturday and Sunday, for a Thule rack system.

Sea Otter Classic organizers are also offering additional “green” programs.

For more information, visit: www.seaotterclassic.com

Posted in Monterey Peninsula (Press Releases), Monterey Peninsula Sporting Events